Because it's DELICIOUS. - Derrick

how is it different than diet coke? - Laura Norvig

I see that Derrick has this handled. - holly #ravingfangirl

They taste different, actually. I prefer CZ to DC. - Derrick

Diet Coke tastes disgusting... And hell, I understand Coke's first diet product was Tab, which was so gross they put out Diet Coke afterwards. - Andrew C (see frenf.it)

But why not just original Coke, then? - Ross Miller

Sugar. - Derrick

Cherry Coke Zero is the business. - CAJ was here

^^ that too. - holly #ravingfangirl

Coke Zero has a different artificial sweetener than diet coke. But I forget which has which. - LibrarianOnTheLoose

For clarification, I meant sugar, corn syrup, whatever the sweetener might be, that might cause problems for say, diabetics or people who shouldn't consume it. - Derrick

It maps to some under exploted market segment - Todd Hoff

Way better than Diet Coke. Also, I love Pepsi Next. - Eric @ CS Techcast

From the commercials I've seen over here, it appears to be the manly diet soda. - Eivind

Coke Zero is a million times better than Diet Coke. I can't stomach Diet Coke but I switched to Coke Zero after my first try of it. I'm sure it has a billion chemicals that are killing me but I drink one daily at lunch. - Steve C, Team Marina