How to make more money. Label your product "For Migraines". Excedrin charges $2 more per bottle of their Migraine pain relief pills vs their "Extra Strength" pills even though they are the EXACT SAME active ingredients and strength.
John (bird whisperer),
Stephen Mack,
Zulema ❧ spicy cocoa tart,
WoH: Professor MOTHRA,
Jeff (Team マクダジ ),
SophiaAnne88,
imabonehead,
Jennifer Dittrich,
Heather,
and
Steve C, Team Marina
liked this
My understanding was that the large difference was in the dosing directions - Excedrine MIgraine says explicitly that you're not supposed to take more than one dose in a 24 hour period of time (mostly so people see a physician if they need to.) Not that people often read the directions.
- Jennifer Dittrich
And, of course, money money money money money.
- Jennifer Dittrich
Lots of Brands do that. You have to market to the lowest common idiot denominator.
- Jeff (Team マクダジ )
Active ingredients doesn't equal same product. We sell two products with the same active ingredients but one has a surfactant which helps with leaf stick. The other has one the accelerates the penetration. That's not registered cause its not part of the Mode Of Action. The migraine version may have other ingredients not required for listing that could effect translocation
- Johnny
Johnny, medications, at least in the US, are required to list all ingredients and active ingredients especially. If an ingredient has anything to do with the efficacy of a medication it needs to be listed. Since all of the ingredients are the same they are charging more money for the same medication until proven otherwise.
- Scoble, Alex Scoble
Does one have caffeine and one not?
- Melly #FForever
Both have caffeine and both are a mix of aspirin and acetaminophen.
- Scoble, Alex Scoble
I guess they're hoping people with migraines will read the product name and not the ingredient list and happily pay the extra $2!
- Melly #FForever
In general, take a product and make it sound especially for your situation. It makes you feel like someone made a product just for your needs, and you pay more. Or make them just slightly different, so that you'll want all of them: a lime squeezer and a lemon squeezer and also an orange squeezer.
- Amit Patel
Sorry, I didn't catch that since I was zesting my Bergamots with my Bergamot zester.
- Scoble, Alex Scoble
Okay. Marginhancers branding, web dev and photo/video. Now for migraines.
- Mary B: #TeamMonique
Actually, niche-ing a product does build exclusivity. That tells folks who it's for and will increase sales.
- Mary B: #TeamMonique
Re Excedrin: if you really have migraines, Excedrin won't begin to help. Assuming you can get scripts, Vicodin generic is about five bucks for a 55-gallon drum. Course, if you REALLY have migraines, Vicodin just makes them worse after a while.
- Mary B: #TeamMonique
I vote for Fentanyl lollipops
- Jeff (Team マクダジ )