"But in Gmail, labels were stuck in a box below Chat — almost like we were telling people, "you don't want to use these." In testing, we discovered that it worked best to remove the terminology altogether and just place custom labels right under the system labels (e.g. "Inbox")" - Keith Coleman

Sweet. - Paul Buchheit

I don't have it yet though. - Paul Buchheit

Keith, dude, this blog post is too long. I can't figure out what changes you've made (complicated by the fact that I don't have the feature yet)! - Ana

It is seriously wordy. I think the new feature is that they added a red line to the graph ;) - Paul Buchheit

Maybe they A-B tested "label" vs. "move to" and move is about to win Thunderdome style - Daniel J. Pritchett

Here's the "what's new" post: http://gmailblog.blogspot.com/2009... The link I posted above is to Michael Leggett's overview of how we got from original Gmail labels to today's labels. It includes the interim changes that we launched a while ago. - Keith Coleman

I'm glad that the settings let me hide them all, even Spam :) - Sam Grover

Great information. Good use of Friend Feed. - Bob DeMarco

I like the changes. It makes adding labels a lot easier. - John (bird whisperer)