RT @stephendale: News from McKinsey: Five habits for executives to become more digital http://www.mckinsey.com/insight...
RT @EllevateNtwk: Danish Women Urged to Drop Work Till 2015 to Protest Pay Gap http://www.bloomberg.com/news... via @BloombergNews
RT @nancyduarte: “Culture is what happens when the managers leave the room – doing what’s right in the absence of authority.” http://www.gethppy.com/employe...
We finally had a chance to visit this moving memorial to British & Commonwealth WWI dead. http://poppies.hrp.org.uk https://twitter.com/VMaryAb...
Fun and lively final keynote. Thanks to Eve Mayer @LinkedInQueen #kmworld
A: The most valuable "like" is a Pin on Pinterest b/c they link 2 sales. @LinkedInQueen #kmworld
RT @ithorpe: Slick video often has lower trust than low production real stories @linkedinqueen at #kmworld
A: Trust levels in over-produced videos are extremely low. People R suspicious of professional videos. @LinkedInQueen #kmworld
A: Ideal video 4 #SM impact = less than 1 minute, involving real ppl & not over-produced. @LinkedInQueen #kmworld
Q: Humor can B danger. What tips do U hv? A: Pass it by many eyes 1st. Protect yr reputation always. @LinkedInQueen #kmworld
RT @jadekaz: ROI from SoMe isn't just sales. Your biz info online might answer customer question. And saves you a call @LinkedInQueen #KMWorld
"Even if you have no presence on social media right now, somebody somewhere is saying something bad about you." @LinkedInQueen #kmworld
RT @Cyndera: @LinkedInQueen Depending on ur goal (personal/business), u may have to shift your social media focus from one platform to another. #KMWorld
The best approach now is 2 focus on fewer #SM channels & do them well. @LinkedInQueen #kmworld
CORRECTION Q: How 2 manage various #SM streams? A: It takes a mid-size company approx 32 hrs ea month 2 support 1 SM channel well. #kmworld
Q: How 2 manage arious #SM streams? A: It takes a mid-size company 20-30 hrs per month 2 support 1 SM channel well. @LinkedInQueen #kmworld
"I was never big into social media until I figured out it could make people money." @LinkedInQueen #kmworld
RT @ithorpe: If you are not asking, responding, interacting it's not social media, it's broadcast @linkedinqueen #kmworld
4. 20% of your time/posts should be focused on converting ppl 2 biz. @LinkedInQueen #kmworld
The best way 2 interact is to ask questions, listen 2 the answers & then sincerely thank them 4 their feedback. @LinkedInQueen #kmworld
3. 40% of your posts should interact w/ your audience. Don't just broadcast. @LinkedInQueen #kmworld
2. 20% of your posts should B entertaining: using humor, (safe) controversy or tap into human emotion (make the cry) @LinkedInQueen #kmworld
A: Every brand/org is emulating human relationships online. @LinkedInQueen #kmworld
A: You can't just stop posting on a #SM platform. It would B like walking away from the phone mid-conversation. @LinkedInQueen #kmworld
Q: How 2 combat #SM fatigue/frustration? A: Start w/ the biz goal, then measure results vs that goal. @LinkedInQueen #kmworld
RT @conniecrosby: #KMWorld @LinkedInQueen: For non-profits, LinkedIn is a big opportunity for reaching out to corporations for support.
Mayer started in B2B marketing and sales. She focused on LinkedIn for relationship prospecting. @LinkedInQueen #kmworld
Q: Is #SM viable 4 revenue generation? A: SM helps build relationships faster so U can win business faster. @LinkedInQueen #kmworld
A: Show the org leader how influential #Twitter is -- especially 4 news. They need 2 B there! @LinkedInQueen #kmworld
RT @conniecrosby: #KMWorld @LinkedInQueen: Fastest growing demographic on Facebook is the retiring market. First kids, then moms, then grandparents.
Q: How 2 convince senior mgmt 2 try #Twitter? A: @LinkedInQueen's 1st book = social media 4 the CEO #kmworld