lafra

Although I’m early into the game, I’ve started to notice fascinating ways this technology has changed my consumption of a story. 1) It has made my imagination race as I hear audio that augments my perception of my surroundings. 2) It doesn’t let me completely control the pace of the story. I can only run so much per day, so I can’t consume the entire narrative quickly. 3) Because the game-makers intend on adding missions to the game, and because the story only exists as a digital audio file, this story potentially can go on forever. - lafra

It integrates well with Facebook Timeline, and you have full moderation controls if you want to do public parties. It would play nice with people in low connections and very high speed connections! You can even do study groups for an exam with a bunch of Facebook friends. - lafra

Brand new Facebook app PinView displays items from your News Feed, Timeline, friends list and multimedia pages as small panels, just like social bookmarking site Pinterest showcases images on Pinboards. - lafra

With Instant Personalization, TripAdvisor can show any logged-in Facebook user which of their friends has indicated that they’ve been to a destination or reviewed something on the site. It pulls data from users’ profiles like hometown, current city, check-ins and Likes, as well as data from the Cities I’ve Visited app. The company also launched an Open Graph-enabled version of Cities I’ve Visited this year and is considering ways it might do the same for the main TripAdvisor site - lafra

Digital is a huge part of Sephora’s business. The company has seen a 300% increase over the past year in mobile shopping on its website, with 70% of its mobile traffic coming from iOS devices. iPad traffic to Sephora.com is up 400% in Q1 of 2012 over the same period last year, and 20% of all of the traffic to the site comes from mobile devices. - lafra

Saturday’s average CTR is 12 percent higher than average CTR on Monday - lafra

Imagine coming across a shoe lit up by one of Perch’s displays, as shown in the video above. You could press buttons around the shoe to learn more about it: to see what other colors it’s available in, for instance, or to see how it could be styled. When you lift it from the counter, details about the brand, model and price appear. Perch records your interactions with the display and submits it to the retailer, which the retailer could use to improve its system. - lafra

As athletes get ready to take the global stage during the London 2012 Olympic Games less than 100 days away, Procter & Gamble has released a new ad praising mothers worldwide. Press play and cue the waterworks. In three days, the video has received over 700,000+ views on YouTube. P, the personal care and cleaning products giant and Olympic partner, released the “Best Job” video in anticipation of the summer games. - lafra

Cowbird rende semplice per qualsiasi autore di comporre una storia fatta di testi, foto, musica, audio & suoni, storie con sottotitoli (clicca per scoprire), ruoli, relazioni, mappe e luoghi (l’Italia ha una nutrita rappresentazione), creando un mix dello storytelling tradizionale con i nuovi elementi offerti dai Social Network e dalla multimedialità. - lafra

"The Medium is the Message, and the Message is the Medium" - lafra

Spotify today announced a significant partnership with Coke in tandem with the opening of its app platform to brands like McDonald’s and AT The soda brand will sponsor free listening as Spotify enters new markets globally, and it will have a larger presence within the Spotify app and Spotify integration on its own Facebook page - lafra

Glamour – magazine statunitense di moda e bellezza – ha realizzato a New York uno “shopping wall”: un muro su cui sono rappresentati diversi prodotti di bellezza come se fossero appoggiati a degli scaffali acquistabili col proprio smartphone grazie al Qr-Code associato. - lafra

L’altra sera siamo capitati sul sito di Pelikan, dove ti puoi fare un avatar tipo Playmobil che rappresenta il lavoro dei tuoi sogni e poi partecipare a un concorso. Ebbene, lì sopra Alice ha fatto all’inizio scelte del tutto tranquille e rassicuranti: la veterinaria, la maestra, la cuoca. Poi ha iniziato a combinare diversi elementi – l’ho lasciata smanettare da sola – e infine con un ghigno mi ha detto: “Papà, il lavoro che farò è… il pazzo omicida”, mostrandomi uno zarro tatuato di periferia con un’auto della Madama alle spalle. Ho riso nervosamente. Tanto poi si fa a tempo a cambiare idea, no? - lafra

British Midland International (BMI) has set up 5 boards on Pinterest, each for a different destination city - Beirut, Dublin, Marrakech, Moscow and Nice. Each board has some pictures on it, and each picture is numbered with a different number, from 1 to 45. If you re-pin the pictures you will be entered into a lottery to win free flights. Once a week they will pick a number from 1 - 45, and anyone who has pinned that number will have a chance to win - lafra

Members are encouraged to select 5 LinkedIn connections with whom they would like to have an exclusive business lunch at a top restaurant. Every week a winning entry is selected and the member is taken to and from their business lunch in a B-Class and the bill is covered by Mercedes! - lafra