lafra

Shazam for TV is "like the mouse for TV." Meaning you can use Shazam to navigate extra content for TV shows. - lafra

That Facebook number is a bit surprising — 79% say they always or sometimes visit Facebook while watching TV — although it’s unclear how much of that activity relates to the TV they’re watching at that given moment. For Twitter, the study asked if they’re tweeting about the show they’re watching, and 41% said yes. And three-quarters of respondents say they’re posting about TV while watching a live show, which shouldn’t be that big of a shock — a study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media. - lafra

Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital media to spin out rich storylines not possible in the past, when critters and cartoon characters were pretty much confined to TV. - lafra

the world has become immensely complicated and the complex stories of our novels help us to see our way through it, to shape a trajectory for ourselves in the increasingly fragmented and ill-defined social world we move in. - lafra

La nuova piattaforma social, ormai diventata un vero e proprio fenomeno di massa, batte anche i big della rete nel traffico generato verso siti esterni. Una piccola infografica ci mostra il funzionamento di Pinterest nel referall traffic e per chi vuole conoscere da vicino il social network del momento ecco la guida preparata da Tech Fanpage. - lafra

’account “Consigli x gli Acquisti” è stato creato da pochi giorni e, anche se non vi è alcun riferimento ufficiale, è facile risalire allo scopo di questo account: promuovere Amazon. La cosa innovativa è che ogni tweet non è casuale, e non vengono twittati semplici link senza alcun commento. - lafra