Digital Examples: Marketing with Pinterest - BMI's Pinterest Lottery - http://digital-examples.blogspot.it/2012...
British Midland International (BMI) has set up 5 boards on Pinterest, each for a different destination city - Beirut, Dublin, Marrakech, Moscow and Nice. Each board has some pictures on it, and each picture is numbered with a different number, from 1 to 45. If you re-pin the pictures you will be entered into a lottery to win free flights. Once a week they will pick a number from 1 - 45, and anyone who has pinned that number will have a chance to win - lafra