Imagine coming across a shoe lit up by one of Perch’s displays, as shown in the video above. You could press buttons around the shoe to learn more about it: to see what other colors it’s available in, for instance, or to see how it could be styled. When you lift it from the counter, details about the brand, model and price appear. Perch records your interactions with the display and submits it to the retailer, which the retailer could use to improve its system. - lafra