yikes :( - Amit Patel

Is it false? - Johnny

Does it matter? - Ross Miller

Yes - Johnny

Explain - Ross Miller

"Talk shit" implies making false claims. If the claims Bing are making are true, then it matters a great deal. - Johnny

I was actually referring to the Scroogled play on words... why not explain how Microsoft's offerings or practices are better? - Ross Miller

In that case, that's clever marketing. - Johnny

Almost as clever as Microshaft... - Ross Miller

It's an ad. You need something to catch the eye. A hook. Basic Advertising 101. You can only explain once you have their attention. Look at any AdWords ad and you'll see this - Johnny

Definitely, bro. - Ross Miller

Unfortunately, the ideological world view that companies should only advertising by explaing how their service is superior and never make a negative reference to it's competitors isn't backed up by centuries of advertising (and politics) evidence into what humans actually respond too. It's nice to wish for peace and love but when your job is to get eyeballs, you chase the eyeballs in the way you know works - Johnny

I would LOVE to talk smack about some of our competitors but I have to be 100% truthful :( - Johnny

Look, don't get me wrong, it catches eyes and gets clicks, it just also shows that you're desperate and can't advertise effectively without trying to slander your competitors. Apple is guilty of the same thing with their mac vs pc ads. Totally unjustified even though they make some pretty spot on observations... It may work... I just don't like it. - Ross Miller

The mac vs pc ads got me to buy a pc instead of a mac … - Amit Patel

it sure can be if you're broke and have to subsist on retrocomputing. a winning argument, in fact. - Big Joe Silenced