Ads Implant False Memories - http://www.wired.com/wiredsc...
May 26, 2011
from
April Buchheit,
Jakov,
#cryptic,
Private Sanjeev,
ovigia,
9000,
piikummitus,
Goran Zec,
Jack&Cleo,
[email protected],
Peter Fedin,
[email protected],
Maggie,
OCoG of FF, Jimminy,
April Russo (FForever!),
zee,
Иван,
borga,
Tudor Bosman,
Amit Patel,
Dan Hsiao,
Micah,
Bruce Lewis,
DB, Lil LB's Dad,
zeroinfluencer,
Eric @ CS Techcast,
AJ Kohn,
Stephen Mack,
and
Alex Scrivener
liked this
"One week later, all the subjects were quizzed about their memory of the product. Here’s where things get disturbing: While students who saw the low-imagery ad were extremely unlikely to report having tried the popcorn, those who watched the slick commercial were just as likely to have said they tried the popcorn as those who actually did. Furthermore, their ratings of the product were as favorable as those who sampled the salty, buttery treat. Most troubling, perhaps, is that these subjects were extremely confident in these made-up memories. The delusion felt true. They didn’t like the popcorn because they’d seen a good ad. They liked the popcorn because it was delicious. The scientists refer to this as the “false experience effect,” since the ads are slyly weaving fictional experiences into our very real lives."
- Paul Buchheit
And that sir, is what Advertising is still the industry that it is.
- AJ Kohn
Advertising isn't related paid hyperlinks in the right column, it's the production of desire, the production of memory. Reality *is* delusions that feel true.
- Cliff Gerrish
But I *want* a pizza!
- Amit Patel
"Our memories are a “Save As”: They are files that get rewritten every time we remember them, which is why the more we remember something, the less accurate the memory becomes. ... We steal our stories from everywhere."
- Clare Dibble
@clare - that's a keeper. "Save as" - lovey.
- zeroinfluencer
Blade Runner went real :)
- piikummitus
"Do advertisers dream of electric sheep?"
- zeroinfluencer
"Remembering your kindergarten days, it's really the memory of a memory of a memory." http://ff.im/EDzpw
- Adriano