Email could never be invented today. All new successful comm platforms are about proprietary products that own the customer relationship.
To be fair email was an answer to a problem posed by the poor disconnected networks of the day. We have different systems today because the technology allows it. The rest is just greed. - Todd Hoff
But as long as you own the email addresses used by your customers, along with their entire address book, you own the relationships. - April Russo (FForever!)