Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why. - http://www.wired.com/medtech...
Aug 25, 2009
from
Vinod Marur,
Hutch Carpenter,
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Amit Patel,
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bob,
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"But why would the placebo effect seem to be getting stronger worldwide? Part of the answer may be found in the drug industry's own success in marketing its products." How ironic.
- Ruchira S. Datta