#sfmusictech @smart: we use the session file data to see all the different tracks and stems in the files, so you can distribute them
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#sfmusictech @BRYAN_M_COX: this is all new even for a guy like me who's been in the business for 20 years
Nov 11, 2014
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#sfmusictech @BRYAN_M_COX: there used to be a known process to get into the music business, that is no longer true it is changing so much
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#sfmusictech @BRYAN_M_COX: when you come into music now you're learning a new business at the same time as joining the business
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#sfmusictech @BRYAN_M_COX: the business of music is changing, and that effects what happens in a creative perspective too
Nov 11, 2014
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#sfmusictech @BRYAN_M_COX: I'm into problem solving - when I'm stuck I'll go look for tools to fix it with google
Nov 11, 2014
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#sfmusictech @smart: we're working with walled gardens and there is a lot of intelligence to break down those walls
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#sfmusictech @smart: we model on github but we had to build the whole stack not just the social layer
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#sfmusictech @smart: i think you'll see a lot of products come into this space, but there are no comps - we model on github
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#sfmusictech @ChrisKantrowitz: I hope that there are so many companies that create collaborative tools that all this music survives
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#sfmusictech @smart: we track every save so we can see who made which edit when
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#sfmusictech @MusisticChief: we are tracking the metadata from the plugins as we write them
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#sfmusictech @TRI_Studios: are you incorporating metadata into these tools?
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#sfmusictech @ChrisKantrowitz: it's companies like us saying "fuck you oldschool, we're doing it ourselves"
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#sfmusictech @ChrisKantrowitz: archiving is also really hard - good luck opening that ProTools session from 20 years ago with the plugins
Nov 11, 2014
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#sfmusictech @ChrisKantrowitz: unifying plugins is really needed
Nov 11, 2014
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#sfmusictech @ChrisKantrowitz: plugins are the hardest because they are like a custom instrument inside a song, and they are expensive too
Nov 11, 2014
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#sfmusictech @ChrisKantrowitz: the iOS platform enabled an explosion of creativity but we need to bring that together with these old tools
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#sfmusictech @ChrisKantrowitz: a lot of these music companies were founded 20 years ago and never got the open source revolution
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#sfmusictech @MusisticChief: downtime kills creativity - we want you to stop having to be an IT guy and get back to making music
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#sfmusictech @BRYAN_M_COX: the less time that you have to spend figuring out how to start up the more time you get to create
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#sfmusictech @BRYAN_M_COX: that's sad though - this is where it starts collaborating across the wire - it's still a process to convert
Nov 11, 2014
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#sfmusictech @smart: we're in the least sexy part of the music industry, improving workflows
Nov 11, 2014
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#sfmusictech @TRI_Studios: it seems like audio has fallen behind, why is that?
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#sfmusictech @smart: so much in music is catching up to what we have had for software for years
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#sfmusictech @smart: easy sharing of session files and public sharing - it's like version control in software for music
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#sfmusictech @smart: all 3 of us had to build custom code to move music between the different creation tools to make that work
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#sfmusictech @ChrisKantrowitz: anything we can do to put artists back into a state of flow is important
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#sfmusictech @ChrisKantrowitz: hopefully companies will be more sensible about their IP so we can plug in as easily as a guitar
Nov 11, 2014
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#sfmusictech @ChrisKantrowitz: in audio the document problem has not been solved, and musicians have to make choices
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#sfmusictech @ChrisKantrowitz: the way tehcnology has been built around audio is all these walled gardens - plugins, operating systems, DAWs
Nov 11, 2014
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#sfmusictech @MusisticChief: the production tools are in the hands of the people and anyone can make a record, but some people shouldn't
Nov 11, 2014
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