#sfmusictech @ChrisKantrowitz: the way tehcnology has been built around audio is all these walled gardens - plugins, operating systems, DAWs
#sfmusictech @MusisticChief: the production tools are in the hands of the people and anyone can make a record, but some people shouldn't
#sfmusictech @smart: we want to bring technology to the musicians so they don't have to mess with files and make it smoother
#sfmusictech @BRYAN_M_COX: you can go out on YouTube and find out the secrets of the producers and make your own style up
#sfmusictech @BRYAN_M_COX: whats amazing now is that artists can do it themselves - when Prince did it he was a genius, now it's normal
#sfmusictech @TRI_Studios: if you're a recording engineer now coming through college you need to get your IT skills down
#sfmusictech @BRYAN_M_COX: to be part of that era and to see how simplified it is now is amazing
#sfmusictech @BRYAN_M_COX: whenever we sold a record we'd have to book another studio to take our DAT tapes into to make a 2" master
#sfmusictech @BRYAN_M_COX: i collaborated with an artist I heard on twitter I never met in person but we recorded together sending tracks
#sfmusictech @BRYAN_M_COX: it is easier now - I've been collaborating with a writer in london and we made 8 recordings together in a week
#sfmusictech @BRYAN_M_COX: we can collaborate now, but we still have trouble moving between tracks and sessions in different software
#sfmusictech @BRYAN_M_COX: we just switched to having a mac mini instead of a dedicated workstation
#sfmusictech @BRYAN_M_COX: I've been in the music business since the 1990s, so I've seen the transition from tape to DAW
Who at #SFMusicTech wants to grab lunch?
#sfmusictech @SoundExchange: pandora pays a lot more for a stream on subscription than on the free service
#sfmusictech @SoundExchange: I don't know what the pricing model should be on streaming, I'd pay more than $10/month
#sfmusictech @BandPage: the music business has changed a lot, it keeps changing but people need music and will support the musician
#sfmusictech @BandPage: it used to be patronage, then it was troubadours, then bands in venues, and the jukebox broke that
#sfmusictech @BandPage: it's public and factual that consumers aren't paying for the song so we have to generate revenue other ways
#sfmusictech @BandPage: we used to get traffic through facebook, but now they only show a post to 6% unless you pay; streaming hits more
#sfmusictech @BandPage: the world is changing, not just in music - it's exciting because it's not just through social networks but streaming
#sfmusictech @dave_cool: knowing who you are as an artist and telling that story and engagaing with fans is part of the job now
#sfmusictech @dave_cool: doing a surprise release can work great if you're an artist who has years of label marketing behind you
#sfmusictech @BandPage: do a house concert - you can make $500 from that which is often more than small venues
#sfmusictech @INgrooves: if you create that connection that fan engagement they remember it and stick around for life
#sfmusictech @BandPage: take any old merch or piece of inventory, sign it and you can mark it up 20%
#sfmusictech @BandPage: fans aren't musicians - they've never been backstage in a shitty pub, they still want to meet you
#sfmusictech @BandPage: any in-person experience sells very well, whether that's a backstage pass or meet and greet
#sfmusictech @dave_cool: if I was a band who'd spent all it's money I'd get a day job or play covers or teach - work a job to pay the bills
#sfmusictech @INgrooves: I wouldn't spend all my money on making a recording, I'd spend some on working out who your fans are and where
#sfmusictech @BandPage: I was sleeping on the floor eating rice and beans when we started bandpage, a band is like a startup
#sfmusictech @BandPage: think of your band as a business and look up your customer demographics and try to open for bands in it