#sfmusictech @smart: educating people on how to use DAWs is hard
#sfmusictech @smart: we learned this with source code - we can do more with shared code
#sfmusictech @ChrisKantrowitz: the notion of being proprietary is going away -we share everything now
#sfmusictech @ChrisKantrowitz: if you think how many people go to school to make music it's far more than there are jobs available
#sfmusictech @smart: that sync licence may be out there a few remixes aways
#sfmusictech @smart: we're building a system that rewards you from being more open
#sfmusictech @smart: other people want to see what others will make from their work
#sfmusictech @smart: we're seeing a lot of people share their music to teach, to be though leaders
#sfmusictech @ChrisKantrowitz: 20 years ago if you said "I'll share my source code with you" they'd have laughed, we're doing that in music
#sfmusictech @ChrisKantrowitz: a lot of workflows have been the same for so long - so many walled gardens make it difficult to collaborate
#sfmusictech @ChrisKantrowitz: when they were raising money for protools there were only 200 recording studios, so had that as a worldview
#sfmusictech @MusisticChief: we work with 20 different DAWs across mac and windows
#sfmusictech @MusisticChief: once people are collaborating with our tool we want to opt into a seedplexing opportunity
#sfmusictech @smart: we avoid the big studio model and work with networks of independent or bedroom producers
#sfmusictech @ChrisKantrowitz: you need to decide whether you are going to work in enterprise and big iron or in the disruptive world
#sfmusictech @ChrisKantrowitz: the older companies - the advertising agencies and film companies are still hung up on security
#sfmusictech @ChrisKantrowitz: there are a lot of people working on film scores that sue our product to sync up with quicktime files
#sfmusictech @TRI_Studios: how are you working to get sync licences?
#sfmusictech @BRYAN_M_COX: in asia, even if they are streaming, they still buy records over there and are amazed we don't
#sfmusictech @BRYAN_M_COX: you can't go platinum here but can sell 10M in asia, but they sell digital too
#sfmusictech @BRYAN_M_COX: we need to find a way we can haul music into a revenue model
#sfmusictech @BRYAN_M_COX: the younger generation has no experience of what purchasing music is
#sfmusictech @BRYAN_M_COX: the record business as we know it is over and we are directly in the middle of the new frontier
#sfmusictech @ChrisKantrowitz: it's going to be awesome when people have tools in their hand to do shit and not be trapped by the walls
#sfmusictech @ChrisKantrowitz: who fucking knows what people are going to do in 5 years with music- artists are smart, they'll work it out
#sfmusictech @ChrisKantrowitz: the future of music is "oh shit, there are no rules any more" - it's a golden age of music
#sfmusictech @ChrisKantrowitz: our goal is to build something broad enough that anyone can use it
#sfmusictech @ChrisKantrowitz: one thing I've appreciated about the disruption of music is that artists and entrepreneurs are the same thing
#sfmusictech @MusisticChief: we're trying to avoid the music distribution issue and focus on the creation of it - musician to musician
#sfmusictech @smart: instead of distributing 2 mixed tracks, think of your music as a seed that can spread into different mixes
#sfmusictech @smart: we use the session file data to see all the different tracks and stems in the files, so you can distribute them
#sfmusictech @BRYAN_M_COX: this is all new even for a guy like me who's been in the business for 20 years