A brief history of the banner ad. Banner ads today have an abysmal 0.08% clickthrough rate. Otto Timmons, who created one of the advertisements that ran on the very first day banner ads ran 20 years ago, now uses ad-blocking software. That ad was for AT&T, one of six signed on to launch that day on HotWired. Advertising was then viewed as part of... - http://mitchwagner.tumblr.com/post...