"He isn't taking the traditional route with this film -- selling it to a TV network or production studio. He didn't want the outside pressure. Instead, he and co-producer Mark Hefti are raising the money on Kickstarter. They plan to donate 100% of the profits from the film to the Michele Baldwin Memorial Fund, which is managed by the American Sexual Health Association. Cervical cancer is a highly preventable cancer, according to the Centers for Disease Control and Prevention. It's caused by the human papillomavirus, or HPV, which has a vaccine. Yet every year more than 270,000 women die worldwide from the disease. Baldwin passed away in February 2012. After her death, Lumiere couldn't bring himself to work on the film. "Any time I tried to start it, I felt incredibly inadequate. Whatever I did, it wasn't good enough for her," he says. His wife finally convinced him to see a therapist, who helped him realize his grieving was normal. As Lumiere spoke early Thursday afternoon, the number of donations on his Kickstarter page continued to climb. In less than 12 hours, his project had raised more than $12,000." - Steve C, Team Marina