The typo in this ad is rather astounding. See p. 127 of the Dec. 19 & 26, 2011 issue of the New Yorker.
Maybe they were typing with a Boston accent? - Kristin
I was thinking the same thing, Kristin; but I suspect there should be an "h" where the "r" is missing if that was the case. - COMPLICATED MR. NOODLE