"Oakley, Inc. has teamed up with pro golfer Rory McIlroy, a UNICEF Ambassador and proud member of the Oakley family, to launch a social media event that will help support UNICEF with donations during the 2012 U.S. Open." - Tamara, #TeamMarina

"Taking advantage of the power of Twitter, the special promotion provides an opportunity for McIlroy’s fans and all viewers of the U.S. Open to show their support of UNICEF. For every fan that tweets with the hashtag #RoryReturns during the tournament, Oakley will contribute $1 to UNICEF. This will continue until the total contribution reaches $20,000. All tweets must take place during the tournament, and they must be public in order to be tallied." - Tamara, #TeamMarina

Awesome. - Kristin

"Oakley is adding another aspect to the social media event, one that will let fans stay engaged with direct participation as they watch McIlroy compete. Whenever the young golf phenom birdies a hole, Oakley will double the donation by making another $1 contribution to UNICEF for each fan that tweets with the hashtag #RoryBirdies during the play. These donations will continue until an additional $5000 is contributed by Oakley, and the grand total of donations could reach $25,000." - Tamara, #TeamMarina

I'm kind of excited about this promotion I've been working on like crazy for the past 2 weeks. We announced it this evening and it's gaining a lot of traction but I want to make sure we hit the $25,000 mark so hope you guys don't mind me posting about it here too :) - Tamara, #TeamMarina