Chocolate snobbery in action. I just saw a candy bar advertising "53% cacao" and thought "pfft, trash".
I'm at the opposite end of things -- too high cacao content, way more likely I'll get heartburn. Double if it isn't alkaline processed. - Jennifer Dittrich
Cacao! I'm consciously avoiding Hershey products as much as possible as my own form of protest over their business tactics. I'm sure they are suffering from my neglect. ;-P - Corinne L