"Goldieblox introduces a new action figure for girls in an ad that makes a bold statement about "beauty over brains." The new ad titled "GoldieBlox vs. the Big Sister machine" is being compared to Apple's famous "1984" commercial where a woman is seen "breaking the mold." When you watch the spot, you can hear Metric's "Help I'm Alive" set the tone for what appears to be robotic like girls dressed in pink, walking in a factory-like assembly line." - Steve C, Team Marina