"How did toast become the latest artisanal food craze? Ask a trivial question, get a profound, heartbreaking answer." - Amit Patel

"For a few weeks $4 toast became a rallying cry in the city’s media—an instant parable and parody of the shallow, expensive new San Francisco—inspiring thousands of shares on Facebook, several follow-up articles, and a petition to the mayor’s office demanding relief from the city’s high costs of living." - Amit Patel