"Gardiner set himself the goal of engaging 50,000 followers, and whatever you think of the morality of it, the tactics he used were smart. Football fans are obsessed with transfer rumours, and the most respected voices – rightly or wrongly – are journalists, who supporters believe have an inside track on any deals going through. So, first as Dominic Jones, until a real writer for Goal alerted Twitter, and then Samuel Rhodes, Gardiner used their made-up credentials and his knowledge of European football to start spreading gossip." - Iain Baker