"Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration's rules around donating blood. At issue is a recent revision in the FDA's regulations that allows gay and bisexual men to give blood, but only if they have haven't had sex for a year. (They were previously barred entirely, based on concerns about exposure to HIV.) With tongue firmly in cheek, Cumming introduces a series of eight non-sexual activities that that are "guaranted to make your year without sex fly by." Among them: Apply your manual dexterity to packing powder into a Civil War musket; thrust your hips into yoga; and polish your trophies. The logo "Celibacy Challenge" logo also is a riot—a pair of red briefs with a white lock over them. The ad points to celibacychallenge.com, where you can sign a petition." - Jessie