"OK, this gives some great ideas to test: Test various incentives, like free support options (chat, email, etc.). Change the call to action to "Get Started" (also test "Start Now", "Share Now", "Start Sharing", etc.) Test text identifying the user it is for (change "...is the easiest way to do X" to "...is the easiest way for gardeners to do X.") Thanks!" - Michael R. Bernstein