"For most startups at this stage, the best predictor of success is the founders. So, the most important parts of the application for me are the questions about the founders' backgrounds and the most impressive things they've done.   We're looking for evidence that the founders are smart, effective, and determined.  If you can't go through your application and point to evidence for all three, that's bad.  Don't be shy about telling us why you're good, but don't write a bunch of meaningless marketing speak either. I view the questions about the business largely as an intelligence test, but I'm always excited to read about a great idea.  There should be no obvious holes in your plan--i.e., if you're taking on a huge competitor, have no apparent monetization plan, etc., you need to address it.  It's very rare that I read about a brand new idea (and it's likely the startup will change or refine ideas), so I'm looking for deep insights I haven't heard heard or thought of before." - Paul Buchheit

Hi Paul, Then we must talk. Our Platform is getting ready by mid August for Test marketing! Rgds @hengavalli - Hengavalli Pradeep