Help or advice? Student needs circulation/readership numbers for the late 1950s for some major publications like NYT and Life, as well as small newspapers and a couple of broadcast media. We don't have institutional access to auditedmedia.com. Thanks for any ideas!
Do you have market intelligence reports or the like? Might be something in there. Or a thesis done on this topic where someone crunched the numbers already?
- Pete's Got To Go
Hm, we do have market reports, but I'm skeptical that we have anything back that far. Good thought; I'll talk to our business librarian for other ideas along those lines.
- Jason P
Related- social trends research / reports; did census ever ask about reading habits?
- Pete's Got To Go
For any single magazine sent through the mail with a USPS permit, it's possible to get those numbers by looking at the annual or 2x/annual breakdowns that *have to be* published in the magazine itself (usually, not always, the December issue). If the back issues are available and complete, that is. Otherwise, I got nothin'.
- walt crawford
That's very helpful, Walt -- thanks!
- Jason P
ulrichs go back to 1932, they usually have circ data for recent issues. Not sure if they would have circ data from the 50's.
- Joe
We've only got Ulrich's online, and I don't think that's got historical data -- but thanks, that's a potential solution if I can find a local library that has 1950s issues.
- Jason P
But one of our peer institutions not far from us does. This may be what I needed!
- Jason P
definitive source: International year book, published by Editor & Publisher. At least it's THE source for newspaper circulation. UNC record: http://search.lib.unc.edu/search... And my libGuide on newspaper circulation: http://guides.lib.unc.edu/newspap...
- Stephan!e•CogSc!L!brar!an
Brilliant.
- Jason P
As for magazines, how about the magazine themselves? Aren't they required to print a circulation report in the magazine at least once a year?
- Stephen Mack
Stephen: That's what I said (only true if the magazine has a USPS mailing license). Stephanie's response is specifically useful for newspaper circulation.
- walt crawford
Most magazines put the form--sometimes just a scanned copy of a print form, sometimes typeset as a table, sometimes as a hard-to-read paragraph--either very near the end of an issue or very near the beginning. The form always shows the 12-month averages and the "latest issue" numbers.
- walt crawford
Ulrich's is your best bet for magazines. the Alliance for Audited Media, formerly the Audit Bureau of Circulations, has magazine circulation and newspaper circ, but I don't know how far back. Our online subscription is only 3 years.
- Stephan!e•CogSc!L!brar!an