comments on risk/rewards when introducting social media (or not) - taking some risks results in tremendous rewards - Jeroen De Miranda

balancing the people who contribute a lot with those that contribute little is a very important success factors with social media communities - Jeroen De Miranda

management imperative: change the bias from efficiency to effectiveness - by lowering the cost of failure - Jeroen De Miranda

ROI calculations: with social media, do not work well. Better look for small projects that did not work ('Edison: we knew a 1000 things that did not work') - Jeroen De Miranda

social media : supply shock in terms of information and coordination - Jeroen De Miranda

this is the time that everything got weirder - Jeroen De Miranda