"YouTube will offer all the same videos without ads for a monthly fee, which hasn't been set yet, according to the note. The service is also likely to include offline access. Google is alerting content creators because it wants them to agree to new terms that would let it include clips in the subscription product. "We're increasingly moving into an age where consumers are learning to avoid advertising," said Rich Greenfield, an analyst at BTIG. "Between DVRs, Netflix and now Amazon, we're increasingly learning to lead an ad-free life."" - Andrew C (see frenf.it)