"I run a chocolate business we sometimes post in the deadzones because they are perfect for us. Late night cravings and getting a newsletter at 10p that teases you with caramel sauce is just.. mean. haha.. At the end of the day it's all about the message, testing, conversions, and being heard. Always good to have rules of thumb and always good to know when and why to break them. Thanks for the observations!" - Andy Ciordia