"For me the problem is not about wrong claims. I don t think anyone really knows that 16G or 64G mean in terms of data or what you can put in it in an accurate way. What s really missing on Apple side is a simple notification mechanism that alerts you, just like the battery, when your memory is getting filled at X % and getting close to full. You could then decided how to best use and manage your memory resources to which Apple provide a wide range of options from iCloud extra storage to offloading photos to more... That would fix most of the key use cases i think many consumers have with their phone." - Ouriel Ohayon