Tom Himpe

For many years, executives equated innovation with the development of new products. But creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage. - Tom Himpe

Doblin helps leaders innovate. We foster growth, design new businesses and drive transformation. - Tom Himpe

For us, there's nothing more inspiring than the story of people's dreams and how they try to achieve them. That's why we dare to deliver you an exclusive selection of web series that tell exactly those stories. - Tom Himpe

Live in the future, then build what's missing. That describes the way many if not most of the biggest startups got started. Neither Apple nor Yahoo nor Google nor Facebook were even supposed to be companies at first. They grew out of things their founders built because there seemed a gap in the world. If you look at the way successful founders have had their ideas, it's generally the result of some external stimulus hitting a prepared mind. - Tom Himpe

"The trick is it requires a small, amazing senior team designing without a net," he said. "We're so close and aligned. It's one of the healthiest things; like Huge in the early days, we're good at disagreeing and good at getting to a consensus." He added that the shop will also do its best to eradicate the many steps and formal briefs that are part of the standard procurement processes, and instead convince clients to focus more on steps such as prototyping. - Tom Himpe

The future, truly great digital product design company will have a stellar client service division, be running successful own product initiatives and will have equity stakes in select ventures where their skills can be leveraged best. Lots of legs on the table and one hell of an adventure. - Tom Himpe

We help large organizations think and act like startups - Tom Himpe

Cowbird is a small community of storytellers, interested in telling deeper, longer-lasting, more nourishing stories than you're likely to find anywhere else on the Web. We are building a public library of human experience, so the knowledge and wisdom we accumulate as individuals may live on as part of the commons, available for this and future generations to look to for guidance. - Tom Himpe

There’s no reason, he said, for local news to be “poorly designed and printed on cheap paper.” - Tom Himpe

99 percent of sales were from people who saw ads but didn’t interact with them - Tom Himpe

As the lines between advertising and editorial continue to blur online, Moment is just one of the newsrooms sprouting at digital shops. The idea is to marry journalism and marketing to promote clients or themselves, by producing what's sometimes called "brand journalism." - Tom Himpe

The future of enterprise marketing is one in which consumers benefit from transparency concerning where and how their data is being used, and through improved, more relevant experiences from vendors, service providers and favorite retailers. - Tom Himpe

"Before, brands just did topical advertising. Now, they have the tools to create anything from simple mashups to a whole website overnight. The challenge is to justify why a brand is jumping onto a topical wave, and ensure that by doing so it adds value and stays relevant to its audience," he explains. "Why do brands expect that, if they show up at the party a week later, anyone will care? As Oreo showed, even overnight is fast becoming not good enough and tomorrow morning is too late," he adds. "True real-time marketing is driven by organizations where everyone is ready to respond," - Tom Himpe

It’s not just about personalization… it’s about how media is consumed now. In the old days, you could just go to the New York Times and get all your news, or whatever. But that’s not the case any more, and it will likely never be the case again. The news is all distributed now, to a thousand different places. As for who will win this race, Cross says there is so much upheaval occurring in the media and content businesses that it’s almost impossible to say. “It’s easy to look at what we’re doing and what Flipboard or Twitter or Facebook is doing and say they’re all doing the same thing,” he says. “But I think the media industry in a few years is going to be completely transformed — all of these things will look very different. So we’re just focusing on how we can help people discover the things they are interested in.” - Tom Himpe

It’s fair to say that the future of news consumption and media won’t look like a bunch of traditional newspapers copied onto the desktop web, and when five different entrepreneurs addressed paidContent Live Wednesday about the ways they’re bringing content online, the approaches were as diverse as the startups themselves. - Tom Himpe

We’re not understanding how fundamentally the marketing services business is being disrupted and needs to change to survive. Chief Innovation Officer hirings and SXSW stunt products aren’t enough. - Tom Himpe

The question of whether corporate sponsors or advertisers should address human tragedies or distance their brands is a tricky one. The classic example of a brand dealing with tragedy came after the Sept. 11 terror attacks. Anheuser-Busch created a moving commercial showing its Budweiser Clydesdales traveling across the heartland to New York City, then bowing their heads in respect toward Ground Zero. - Tom Himpe

Kicks and Stomps, which launched yesterday, is an immersive, animated content experience masquerading as a $2.99 children’s reading app for the iPad that has more in common with a Hollywood movie, in terms of its development, than it does with a typical ebook. The interactive app is one part book and three parts cartoon. In it, the reader follows a group of talking shoes from the closet where they meet, through the rescue of a trapped puppy, and through the adventure of leaving the house for the first time, then trying to find their way back home. - Tom Himpe

Spirit provides consultancy services including: digital strategy; making money from digital media; social media management; YouTube management - Tom Himpe

Collins’ latest start-up is a London-based company called Box of Awesome which is a kind of 21st-century version of the lucky bag, which delivers a box of digital and physical goodies into the hands of discerning eight-to-14-year-olds every two months. The company, which launched only a month ago, has already amassed 30,000 subscribers and has delivered 3,000 boxes. A sister brand, Box of OMG, delivers a box of surprises including books, movies, music, make-up and fashion from big brands and start-ups to girls ages 8-14. - Tom Himpe

Code and Theory is an award winning interactive agency with offices in New York and San Francisco. We offer a comprehensive range of services to create focused media and interactive experiences. Founded in New York City in late 2001 by Brandon Ralph and Dan Gardner, Code and Theory has grown organically through a commitment to creating excellent and innovative work, regardless of medium. - Tom Himpe

I have a history of getting people excited about things - something I do now as Director of Customer Experience at Threadflip, Community Mentor at SoundCloud and as an Advisor to Skillshare. And something I did previously as Head of Global Community at Airbnb and Senior Community Manager at Yelp. I’m excited about the opportunity to teach you how to cultivate Bieber-level loyalty and to share why I love doing it. - Tom Himpe

Undercurrent is a digital strategy firm. We apply a digital worldview to the challenges and ambitions of complex organizations. - Tom Himpe

what if news outlets decided to flip their model, so that the editorial staff was not subservient to the brand, but the “brand” became a platform for talent? What if news organizations confronted the reality that nearly all media will be “social media” a decade hence? - Tom Himpe