It’s not just about personalization… it’s about how media is consumed now. In the old days, you could just go to the New York Times and get all your news, or whatever. But that’s not the case any more, and it will likely never be the case again. The news is all distributed now, to a thousand different places. As for who will win this race, Cross says there is so much upheaval occurring in the media and content businesses that it’s almost impossible to say. “It’s easy to look at what we’re doing and what Flipboard or Twitter or Facebook is doing and say they’re all doing the same thing,” he says. “But I think the media industry in a few years is going to be completely transformed — all of these things will look very different. So we’re just focusing on how we can help people discover the things they are interested in.” - Tom Himpe