Ivan Walsh

I write Business Plans, especially for internet-related businesses. Drop me a line anytime.
Re: Lifehacks for the Modern Marketer - http://www.businessesgrow.com/2014...
"Hi James, You probably know this re where eat a frog comes from, maybe others don't. The French writer Nicolas Chamfort (not Mark Twain) recommended that you should start your day by eating a frog. What he meant was to do that one thing you hate the most first. His Wikipedia page explains more. worth a look. Ivan" - Ivan Walsh
Re: Modular Content – Creative Repurposing for Content Marketing - http://www.toprankblog.com/2014...
"Thanks Lee, the suggestions about interviews are a good one. Must do this. I know I should but you know.... :)" - Ivan Walsh
Re: Modular Content – Creative Repurposing for Content Marketing - http://www.toprankblog.com/2014...
"Hi Lee, any thoughts on how to 'extend' content into different formats, eg video, audio and... which perform best/worst? From across the pond, thx Ivan" - Ivan Walsh
Re: Sync Family, School and Business tasks with Google Calendar - http://www.klariti.com/google-...
"Exactly. Once it's in the calendar, you're that much closer to doing it. btw, there's a really good book by Peter Bregman called 18 seconds. See if you can get a copy. He's really good at mapping a framework to structure things and like you said scheduling. Think you'll enjoy it. He's on HBR as well. Ivan" - Ivan Walsh
Re: How Often Should You Blog - http://jaysonfeltner.com/how-oft...
"Jayson, Happy Easter before I start. I did a small experiment in March. I blogged 20 times in 20 days. Average length 800-1000 words. The result: The Google Crawl rate shot up, Traffic was steady. Sales increased. Also, Linkedin traffic went much higher but... MS Bing traffic went down. Then I stopped. But... three weeks later - with only i post a week - traffic began to increase. My interpretation: increased frequency alerts G that you're more active. After a delay, it factors this in and returns traffic to your site. No idea why Bing slipped. Regards from Ireland, Ivan fyi - small typo on While 8000 world blog" - Ivan Walsh
12 Point Checklist - Align Marketing Plans and Product Development - http://www.slideshare.net/ivanwal...
Re: 7 Essential Mobile Apps for Marketers - http://www.businessesgrow.com/2014...
"the Buffer app is nice for scheduling posts. works on FB pages now" - Ivan Walsh
Klariti Guide on Writing White Papers for Strategic Advantage - http://www.slideshare.net/ivanwal...
Using White Papers to Generate Leads - http://www.slideshare.net/ivanwal...
The Klariti Guide to Writing Case Studies - http://www.slideshare.net/ivanwal...
The Klariti Guide to Better Business Writing - http://www.slideshare.net/ivanwal...
Six Month Plan to Fulltime Problogging - http://www.slideshare.net/ivanwal...
23-part checklist for better business writing - http://www.slideshare.net/ivanwal...
Re: 10 Reasons You Should Be Using Blog Comments - http://coschedule.com/blog...
"Hi Julie, I turned mine off because the number of comments plummeted once twitter and FB gained traction. Whereas once I was getting 5-10 comments it fell to maybe 1 of none, which looks bad... Also, I suspect Google ignores comments as a signal. BUT I do leave comments on my inner circle' of sites that I follow of Feedly, more to support the site than gain backlinks etc. hth Ivan" - Ivan Walsh
Re: The Social C-Suite. Let’s get real. - http://www.businessesgrow.com/2014...
"David Cameron, the GB Prime Minister, tweets. What's interesting is that they're obviously from him - not some underling - and quite often he shoots himself in the foot. See the Nigella Lawson trial. But... somehow this makes him more interesting, give him a bit of personality." - Ivan Walsh
Re: 12 Experts Define Key Performance Indicators (KPI’s) - http://www.businessesgrow.com/2014...
"Great article, Rob, It's always surprising (or maybe not) how many customers don't baseline before starting a new project. Ivan" - Ivan Walsh
Re: The Art of Raising Prices: Lessons from Amazon Prime - http://blogs.hbr.org/...
"Hmmm, interesting to see how Netlfix reviews its prices, which I believe is coming soon. When you have a captive audience, it’s one thing. When they have choice…." - Ivan Walsh
Re: Why We’re Quitting Social Business - http://www.sideraworks.com/quittin...
"Amber, to help me understand this better. is there a cast study or example you could share to put this in context. thx Ivan" - Ivan Walsh
Re: Measuring Prospect Engagement to Improve Your Proposal Content - http://gettinderbox.com/measuri...
"It's a good point. If you dont have a benchmark, how can you measure where you're going. Ivan" - Ivan Walsh
Re: What is search jacking and how can it hurt your brand? - http://www.businessesgrow.com/2014...
"Hi Mark, 1. Every month, allocate 1 hour to check for search checkers 2. Do a Google disavow on the prime offenders 3. If they’re targeting a specific page, move your content to a new page 4. Do a 301 redirect 5. Then close your page when the google juice has passed over Ivan" - Ivan Walsh
Checklist: 20 proofreading tips from Hemingway - http://www.slideshare.net/ivanwal...
Re: Amplification: Content Marketing’s Missing Piece - https://www.iacquire.com/blog...
"Excellent article, Joel. I'm actually going to print this out. Finding like minded people online is, for me, what's made the difference re amplification. Ivan" - Ivan Walsh
Re: A Plethora of Tips to Add Oomph to Your Business Videos – Podcast 11 - http://www.thereluctantspeakersclub.com/blog...
"Nice one, Eamonn. gave me a few ideas there. Ivan" - Ivan Walsh
Re: Women Business Owners Say Social Media Marketing is Important, So Why Aren’t They All Doing It? - http://www.marketingpilgrim.com/2014...
"Yes, women use it more frequently." - Ivan Walsh
"Hi Nicolas, Just a quick note to say we mentioned your PG Wodehouse tips. It’s at: http://www.ivanwalsh.com/web-w... Regards, Ivan" - Ivan Walsh
Re: How online patient communities are changing the face of cancer care - http://blogs.bmj.com/ebn...
"Excellent article, Marie." - Ivan Walsh
Re: Top 3 Ways To Sell Digital Goods Online - http://www.johnpaulaguiar.com/3-ways-...
"Hey JP, eJunkie is the one I'd recommend. The GUI is a bit odd at first but once you get used to it, it's very reliable." - Ivan Walsh
Re: What correcting other people’s grammar really says about you - http://www.klariti.com/busines...
"Hi Hanna, it's a judgement call, I think. If something will make a person look foolish if it gets printed, then I'd flag it. But if I don't know them well or am new to a company, I might let it go. Ivan" - Ivan Walsh
Re: 8 Ways to Write Case Studies That Get More Business Leads - http://www.klariti.com/busines...
"thanks Helen - they've worked for me as a type of proof that a service adds value. also as a route to get freelance writing work, ie to help develop a marketing pack for clients. Ivan" - Ivan Walsh
Re: You Can’t Talk About Yourself Enough, Apparently - http://www.chrisbrogan.com/selftal...
"A suggestion: remove the ChrisBrogan.com runs on the Genesis Framework ad for a while and promote Owner mag instead." - Ivan Walsh
Documentation Plans: How to estimate efforts and man days - http://www.ihearttechnicalwriting.com/documen...
5 Ways To Differentiate Yourself as a Technical Writer - http://www.ihearttechnicalwriting.com/how-to-...