"I agree it's a problem from a user point of view, I suspect Facebook views it as a feature. Let's face it, Facebook's "product" is getting its users to interact with their advertisers and I suspect that this increases that engagement. "Oh, Bill likes Amazon? I've always been skeptical, but if Bill uses them, maybe I should try them out." I know you know this, Dave, we're not the customer, the advertisers are." - Sean Reiser