Margaret HEFFERNAN :: Willful Blindness: Why We Ignore the Obvious at Our Peril (2011 book; excerpts) . [on the shortlist for the Financial Times and Goldman Sachs Business Book of the Year Award] - http://www.ritholtz.com/blog...
"A look at some of the more fascinating cognitive failures of the human mind: Denial, Delusion, and Self-Deception. Humans frequently ignore painful or frightening truths, subconsciously believing that denial can protect us. Instead, our delusions make us ever more vulnerable, and whatever suffering we choose to ignore continues unabated. The implications for policy makers, investors, and just about everyone else are enormous." - Adriano