"It's a social network that makes it hard to find people that you know to be social with. It's a social network in an ecology where we have at least 10 actually functional social networks to choose from. It's a social network tool that doesn't actually define a problem that it solves. The problem that it suggests that it solves, "you are the product," it solves poorly or not at all. Do you know how to develop a project that will never get traction? Have it solve a problem nobody has. That's exactly what Ello is doing. But worse – it's doing so poorly. The day will come, inevitably, when there is a Facebook-killer – but it will offer things to a new user that Facebook does not do, and things that Tumblr does not do, and things that Google+ does not do, and will provide a compelling reason for people to actually use it. That very underlying fact is exactly in opposition to everything in the Ello manifesto. (We'll leave as an exercise for the reader whether or not anything with a..." - Alexander Williams