"To be viable replacement, you must provide API for 3rd party RSS clients to easily integrate - unless you plan to release a killer universal iOS and Android apps out of the gate which I imagine you wont. In addition, simplicity is key. The whole reason to use RSS is for efficient information consumption. Maybe you still have the magaziney layout option but the primary view is simple list of headlines. Finally, work with IFTT to ensure you're a channel on their platform. That will allow users to accommodate their unique needs with your MVP product." - Mike Bracco