""Much more is at stake besides winning arguments on the social web. " - Agree. To be fair, I dont think any of the constituencies are in it to win the arguments. Other biases exist but there is a genuine desire to make it work by those in PR, in marketing or collaboration. .  I've seen my fair share of succeses as well and the last few posts here have cited many of those. That said Im still convinced that jamming social down the throats of a good chunk of organizations wont be the way to get the point across to them. (Not saying your implying that we do that.) Thanks for the comment. :)" - Sameer