In an effort to improve the overall quality of its search results, Google has announced that it will start to launch ranking adjustments for doorway pages in search results. Doorway pages are pages that exist for no other reason than to rank in search results. Some websites may create multiple doorway pages all ranking for the same term, which do not offer any unique value on their own because of the fact that the subject matter is similar, and they ultimately drive visitors back to the same place. Here’s how Google explains it: “For example, searchers might get a list […] The post Google to Devalue Doorway Pages in Search Results by @mattsouthern appeared first on Search Engine Journal. - Web2024