5 People Who Broke the Rules of Social Media and Succeeded - http://mashable.com/2009...
"...what I’ve learned from all these stories is the best social media advice one can take is to simply follow your own convictions. It’s also how you become a great stand-up comedian. If you simply give people what they tell you to give, you’ll never rise above the noise. You have to be convinced that what you’re doing is right." - news2me