"We hope to provide people with the ability to do three things: 1. Create their own vanilla checklists - that's pretty straightforward. 2. Assemble checklists out of a large (and growing) library of checks. Sometimes you know a portion of a subject, but you don't know it all. This would allow you to search for pre-made "checks" to fill in the gaps. 3. Find experts to help you with your projects. You'll find these experts through their checklists. The idea here is that by showing your expertise, and allowing people to have a taste of what you can offer, you can smooth out the process of engagements (and perhaps make a couple bucks along the way). Clearly this works better for some *kinds* of experts more than others, and we're still working out who would best be served. That's the basic idea though. Hope that helps." - Steve Spalding