"Makes sense to me. Salesforce Radian6 chose to work with @leslie - they liked the personality and voice I'd built up over time - they knew they were getting ME to drive new content marketing. All of my clients that are with me under Magnitude Media long term are with ME - our personalities fit just as much as our business experience meshes. The times when I struggle either financially or just with the idea of working on a project can all be drilled down to not being careful about that fit in the beginning. I think this post is dead on." - Leslie Poston