"The company has had two hilarious viral successes in advertising its Period Starter Kit for girls—with "Camp Gyno" (10 million YouTube views) and "First Moon" (30 million YouTube views) setting the bar for pubescent period humor. But Hello Flo has expanded its product line, and now expands its advertising focus, too. Its latest video pushes the "New Mom Kit," but while the target audience may be older, the humor remains just as irreverent. It's a short mockumentary called "Postpartum: The Musical," and it stars a new mom who's so traumatized by the first few months of motherhood that she writes a musical about the experience—warts and all." - rønin