The Pudding Guy - http://www.futilitycloset.com/2010...
Feb 22, 2010
from
"In 1999, UC-Davis civil engineer David Phillips was grocery shopping when he noticed something peculiar. Healthy Choice Foods was offering frequent-flyer miles to customers who bought its products. But a 25-cent pudding would bring 100 miles — the reward was worth more than the product itself."
- David Vasileff