ARTY is a "Creative Lab" based in Tokyo and New York, founded by 5 Creative Directors, Naoki Ito, Morihiro Harano, Qanta Shimizu, Hiroki Nakamura, and Masashi Kawamura. We believe that "new creations are born from new creative process".We have put this into practice, and is constantly experimenting with some unique creative processes such as "Creative Director + Technical Director teams," "multi-role + multi task,"etc. At PARTY, we focus on both "Human Insights" and "Technical Insights," in order to inject "new stories crafted by new technologies" into product, service, space, and various other entertainments. Our work ranges from web campaigns, TV-Commercials, games on mobile and web, TV shows, digital signage, TV graphics, books, toys and even a talking toilet. - Tom Himpe