"Thank you Vivek for dropping by... That's essentially my point - with the invention of social networks, whether it is Twitter or Facebook, we have lost the intention of communication. We have started to just 'throw up' some information instead of targeting specific audience. And unintentionally end up creating NOISE. Without knowing we have endorsed this culture and have become part of it. We have started to like if one or two people retweet or like our statuses. We throw some information wishing "someone" (not a target audience) reads or endorse the message. Right... I think it is because Twitter is setup this way. Facebook still seems a little targeted as we are targeting our friend circle. My point is that we need to understand how to make it more personal and targeted so that people participate in conversation. I guess we are at this juncture in social communication where these tools need to become more engaging. "Instead of BROADCASTING, we should invite DISCUSSION and..." - Anurag Bansal