"You should be more worried by the fact that all the signs show that we've already seen all of these tactics deployed in every major "social media involved" tempest-in-a-teapot for the last decade, and before that the same techniques and tactics were employed at a much more glacial pace – but still employed – as both a means of manipulating public opinion and, near orthagonally, for self-aggrandizement. Once you start thinking about it, you start wondering how much of all public polling, "public" involvement, and activism in general is just the equivalent of a small group of people with nothing better to do shouting stupid things at another small group of people with nothing better to do and journalists pretending that it means something." - Alexander Williams