"It happened fast! I had a great agent -- David Vigliano -- who repped Britney Spears, Shaq, Mike Tyson, and even Pope John Paul II! So the deal gone done in just a few days. Best tip for capturing the public's attention? I'd start out with violating people's expectations. We are fine-tuned to pay attention to surprises and things that challenge our view of the world. So wear something different, be creative with your campaigns and go against the grain! There's science behind it!" - Ben Parr