"The bottom line here, and one people miss all the time, is that Apple designs products for people. Not pundits or analysts or even day traders. As Tron "fights for the users," so does Apple. You may feel that Apple deliberately creates "lock-in" to the iOS/Mac/iTunes ecosystem as a business strategy, but frankly, my Ogg Vorbis loving friends out there (you know who you are), every smart consumer electronics business is rapidly trying to do the same thing. Windows is not Mac is not Chrome OS is not Kindle, etc. You opt into an ecosystem and largely, through convenience or inertia if not through conscious choice, that's where you stay." - Kevin (aka ThreadKilla)